Gen Z

noun

ˈjen-ˈzē 

: generation z

Gen Z is as nuanced and complex as every generation before them … In fact, they are considered to be the most diverse and multicultural generation ever.

—Andrew Kelly and Guy Cierzan

Gen Z is incredibly media savvy, so the challenge for marketers is trying to connect with an audience that already knows every marketing trick in the book.

—Chirag Kulkarni

—often used before another noun

Gen Z activists are using social media to start movements and gather the momentum they need to make positive changes in the world.

—Savanna Smith

—often hyphenated in such use

Gen-Z students/consumers

Gen Zer

ˈjen-ˈzē-ər 

noun

or Gen-Zer

plural Gen Zers or Gen-Zers

… even the oldest Gen Zer was just a tween when the iPhone was released in 2007.

—Ryan Kelly

Though many tend to lump them together, millennials and Gen Zers are two very different cohorts.

—Chad Recchia

Examples of Gen Z in a Sentence

Recent Examples on the Web

In an analysis of its 23.3 million 401(k) participants at the end of the first quarter, Fidelity said Thursday that the average balance for Gen Z increased 15% from the fourth quarter to $11,300, compared to an 11% increase to $59,800 for millennials. —Jason Ma, Fortune, 25 May 2024

Members of Gen Z never knew the horrors of apartheid and so don’t have an ingrained loyalty to the ANC. —Kate Bartlett, NPR, 24 May 2024

Word History

First Known Use

1996, in the meaning defined above